Monday, May 25, 2009

How much money does Apple Spend on Mac adds?

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The ads are very clever and very funny but almost entirely untrue. I own a mac and a PC and I use both a lot. My Mac crashes a lot more than my PC. I bought one of the first generation of dual processor G4 machines and that first year, it crashed at least once a day. Since they upgraded the operating system, it definitely crashes less often, but still more than my PC.

In fact, I don't find anything they claim in their commercials to be true. I only use mac because of a couple of Apple programs that will likely never be abvailable on the PC.

Microsoft has launched an ad campagne to contradict the idea that all PC users are boring slobs. They are trying to show that there's a lot more diversity in the PC customer base than people think. But the funny part is, they don't need to spend billions of dollars to illustrate the point.
Personally I've never seen any Apple ad criticising anyone advertising spend. As for how much they actually spend, you could find out their overall marketing budget from the published accounts which will be in the public domain for a big, listed company such as Apple.
I see those "im a Mac" commercials everyday. It's funny how a while ago this commercial clearly said that PC spends so much money on Commercials. Honestly I have only seen 2 or 3 PC commercials. In my opinion, PC's are a whole lot better than Macs. But, for people who don't know Computers that well, I would recommend a Mac because Macs (supposedly) don't crash etc. But back to the question at hand, How much money exactly does Apple spend on Mac commercials which proclaim that PC spends too much money on commercials?

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